BritePix Benefits from Enhanced Search Engine Visibility

An aggressive Search Engine Marketing campaign lands leading photo scanning company top results.

(PRWEB) November 23, 2009 – BritePix.com, a leading professional photo scanning service. The company points to an aggressive search engine marketing campaign as part of the reason behind that success.

Search engine optimization and marketing is essential in the current online marketplace. Wendy Boswell, About.com online marketing guru, says, "Web sites in today's competitive business market that are not optimized for search don't have much of a chance of being found by potential customers."

BritePix took that advice to heart and recently redesigned its entire site. The new site design focuses on being easier to navigate. This not only helps customers and clients find what they need, but it also promotes proper indexing by the search engines.

In addition to the site redesign, BritePix added a wealth of new, search engine optimized content to the site. The content draws search engine traffic, targeting keywords that should draw potential clients, while also providing important and timely information about the world of digital photography and photo preservation. A spokesperson for BritePix indicated that the goal of the site redesign was to both promote their services through the search engines and provide vital information to customers about preserving their pictures, negatives and slides.

The new campaign also focused on off-page factors. One of these is link building. BritePix has actively sought links on popular photography websites to help boost the site's search engine ranking. In addition, the site has become more visible in the search engines through aggressive and successful Pay Per Click marketing efforts.

The new strategy has worked for the company, as they have seen record amounts of traffic since the launch of the new site. It probably helps that the new site ranks high on Google for several key keyword phrases, and being in the top spot almost always translates into excellent traffic. This traffic has translated into sales, as the company has had record-breaking profits in early 2009.

In addition, BritePix.com has achieved recognition, both online and offline, as one of the best photography services out there. Web100.com recently recognized the site as one of the Top 100 Photo-related Websites on the Internet, and CNN Money pointed to BritePix.com as the photo scanning company with the quickest turnaround time. These recognitions indicate that the customers who find the company through its improved search engine visibility will not be disappointed with the services they receive.

BritePix.com is the industry leader in scanning all types of photographic products, including slides, negatives and photographs. Customers order services online, then pack and ship materials to the scanning center, where they are handled professionally as they are scanned and returned. Enhancements are complementary; so many customers end up with better digital scans then the images they sent in.

Antonio LeMaire
Web Marketing Public Relations
alemaire@semltda.com
Toll Free Phone US/Canada: 800.258.0716

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